Ante post odds are those that get published early by betting bookmakers. The phrase was coined in the horse racing industry and horse racing remains the biggest ante post market. Ante post odds can be used by those wanting to be their own bookmaker, a.k.a the amateur bookmaker. Betting on ante post odds can be used to create a sports book. In previous posts we have discussed the idea of becoming a betting bookmaker and how to use ante post odds to create a sports book. This post investigate various sports, events, and betting markets suited to ante post betting and building a betting sports book using Betfair.
The bookmakers compete with one another to get money wagered on one sports event or another. If they offer the earliest odds it serves as good advertising. Competition between bookmakers forces them to offer very early odds on some events. As more money enters a particular bet the risk to the bookmaker on that position increases, so they reduce the odds (and the potential winnings) until the money trickles in. Here lies the opportunity. One key method to making a sports book is to get long odds with a traditional bookmaker then hedging the bet if and when the odd shorten. The benefit of using ante post odds is two fold. First the odds are priced very early making difficult for an odds compiler or a punter on Betfair to know the real chances of that event actually happening. Secondly, ante post odds have a time value. Lots can happen to move odds in the period between when a bet is placed and the event. If the odds move the amateur bookmaker has an opportunity to secure a profit. Visitors should use the links below to get more information on ‘how to become a betting bookmaker’.
be a bookmaker with ante post odds

